Public relations moves at the speed of news. AI handles the drafting, research, and content production — so PR professionals can focus on strategy, relationships, and the moments that require human judgment.
Press Releases and Announcements
- Press release drafts: AI writes press releases from your bullet-point facts in standard AP Style format — headline, dateline, lead, body, boilerplate, and contact info
- Headline variants: AI generates 10-15 press release headline options targeting different angles (news value, audience relevance, SEO) for A/B testing
- Localized versions: AI adapts a national press release for local markets — adjusting the lead, adding regional context, and tailoring the contact information
- Embargo management: AI drafts embargo notices, lift instructions, and follow-up reminders that clearly communicate embargo terms to journalists
Media Pitching and Outreach
- Pitch emails: AI writes personalized journalist pitches that connect your story angle to a specific reporter's beat, recent articles, and publication style
- Pitch angle development: AI generates multiple story angles for the same announcement — newsjacking angles, trend angles, human interest angles — to maximize placement opportunities
- Media list research notes: AI helps draft brief reporter profiles (beat, recent coverage, preferred pitch style) to guide personalization at scale
- Follow-up sequences: AI writes polite follow-up emails that add new information or a fresh angle rather than just nudging
Crisis Communications
- Crisis statement drafts: AI rapidly drafts initial holding statements, full crisis statements, and CEO messages — giving your team a starting point to refine under pressure
- FAQ development: AI anticipates likely media and stakeholder questions and drafts Q&A documents for spokesperson preparation
- Dark site content: AI drafts pre-prepared dark site page content for common crisis scenarios — data breaches, product recalls, leadership changes — ready for rapid activation
- Stakeholder communications: AI drafts crisis update emails for different audiences (employees, customers, investors, regulators) with appropriately varied tone and content
Content and Thought Leadership
- Bylined article drafts: AI drafts executive bylined articles for trade publications and LinkedIn — structured arguments, supporting data points, and clear editorial voice
- Award submissions: AI writes award nomination essays that follow judges' criteria, highlighting specific accomplishments with measurable outcomes
- Speaking abstracts: AI drafts conference speaking proposals and session abstracts that match the event's theme and audience profile
- Social content for executives: AI drafts LinkedIn posts for executives that sound authentic, share genuine insights, and drive appropriate engagement
Reporting and Measurement
- Coverage summaries: AI synthesizes clip reports into executive-ready coverage summaries — key placements, sentiment, messages landed, and share of voice
- Monthly PR reports: AI drafts monthly or quarterly PR performance reports from your data, including narrative context around the numbers
- Campaign recaps: AI writes campaign recap documents for clients or internal stakeholders — objectives, activities, results, and lessons learned
Best Models for PR Professionals
- Claude Opus 4.8: Best for crisis communications and high-stakes messaging — precise, controlled language; excellent at nuanced tone calibration
- GPT-5: Best for creative pitch angles, thought leadership content, and media-friendly storytelling
- GPT-5 with web search: Best for real-time newsjacking research — finding current stories to tie your client's angle to breaking news
- Claude Sonnet 4.6: Fast and reliable for high-volume tasks — pitches, social posts, and stakeholder email variations at scale
Getting Started
bedda.ai Plus gives PR professionals Claude Opus 4.8, GPT-5, and Gemini 2.5 Pro for $12/mo — less than one hour of agency time. 7-day free trial, no credit card required.